MEGADETH’s DAVID ELLEFSON Talks To ROCK 108 About His ELLEFSON COFFEE CO. Brick-And-Mortar Store (Video)

MEGADETH’s DAVID ELLEFSON Talks To ROCK 108 About His ELLEFSON COFFEE CO. Brick-And-Mortar Store (Video)

Like
81
0
Monday, 08 May 2017
News
Ned of Iowa's Rock 108 radio station last month conducted an interview with David Ellefson at Ellefson Coffee Co., the brick-and-mortar store of the MEGADETH bassist's boutique coffee brand, in David's former hometown of Jackson, Minnesota (population: 3,299). Watch the chat below. On display at Ellefson Coffee Co. is the "Museum Of Deth," featuring permanently displayed artifacts and memorabilia from Ellefson's personal collection, including highlights such as David's Jackson High marching band uniform, as well as memorabilia from other artists, including MACHINE HEAD, Max Cavalera (SEPULTURA, SOULFLY), COAL CHAMBER, and fellow 2017 Grammy nominees KORN. In addition to serving a variety of custom blends of Ellefson Coffee Co. brands, including Roast In Peace, She Wolf, Kenya Thrash, and Urban Legend, Ellefson Coffee Co. is the retail outlet for Ellefson coffee products and memorabilia, as well as a satellite retail outlet for titles and merchandise from Ellefson's EMP Label Group. Additionally, the store will act as an official retailer for Jackson Guitars and SIT Strings, as well as select items from Puck Hcky, Dean Guitars and more. Ellefson Coffee Co. originally opened in January as a partnership between Ellefson and Susan Reiter, who agreed to rebrand her shop, Coffee Choices, as Ellefson Coffee Co. You can pay Ellefson Coffee Co. a visit at 404 Second St., Jackson, MN, 56143. Ellefson, 52, was born and raised in Jackson, located near the Iowa border, just under three hours southwest of St. Paul. He and his family have lived in Scottsdale, Arizona since 1993. Asked by Metal Insider last year how the idea of having his own line of coffee came about, Ellefson said: "I've been a coffee lover, a coffee fiend even at times, for most of my adult life. The time I first had it as a teenager, I didn't care for it. But by the time I moved to Cali, I used to go to [former MEGADETH drummer] Dijon Carruthers's house and we would sit around and drink coffee. In the very earliest days of MEGADETH, summer and fall of 1983, Dijon actually got me into coffee. And he and I became friends and musical buddies, and coffee was sort of the brew between us. As coffee grew on throughout the years in America, the Starbucks revolution happened. What I liked about that was the consistency of coffee. I remember the first time I had Starbucks coffee was when I still lived in Los Angeles. A location opened and it had this coffeehouse experience. The last few years touring with MEGADETH, I made tour videos and the expedition of the day was to find the nearest Starbucks. Part of it was about the love of coffee, part of it was this experience of the coffeehouse culture." He continued: "Me and my EMP Label Group team, we were talking about coffee and I was introduced to Paul Waggoner, who has Parliament Coffee Roasters and is also the guitar player in BETWEEN THE BURIED AND ME. He and I struck up a real great coffee friendship. I didn't even know he played in that band. A friend had given me the introduction, so I hit him up and we had some email exchanges and finally we got on the phone and talked about coffee and struck up a friendship. He sent me some beans and I realized he and I had similar tastes and we can talk about intricacies of coffee and we totally follow each other's cues on our flavors and branding. Because he's a metalhead and knows my world, we have a lot in common. It's a really cool venture that we have, so we branded Ellefson Coffee Company as its own company and I used Paul to source my beans and to do my roasting. We launched it with online orders. Unlike wine, when you want things to ferment and the longer it sits, the better it tastes, you want coffee to be roasted immediately and shipped to your door. What we are doing now, we are taking orders and then about every two weeks we roast and then ship immediately so when it shows up to your door, it's fresh from the roaster."
MEGADETH's DAVID ELLEFSON Talks To ROCK 108 About His ELLEFSON COFFEE CO. Brick-And-Mortar Store (Video)

Comments are closed.

Menu Title