ARCH ENEMY: ‘Reason To Believe’ Music Video

ARCH ENEMY: ‘Reason To Believe’ Music Video

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Friday, 07 December 2018
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"Reason To Believe", the new music video from extreme metallers ARCH ENEMY, can be seen below. The clip was once again directed by Patric Ullaeus of Revolver Film Company, who has previously worked with IN FLAMES, DIMMU BORGIR, LACUNA COIL, AMARANTHE and KAMELOT, among others. Guitarist and founding member Michael Amott comments on the motivation behind writing "Reason To Believe": "Growing up, I guess I was what would be considered the 'different kid,' the odd one out at school etc. I fled into my own shell and the music that I loved. Not having a lot friends and not being popular made me who I am today. My passion for music is really where I found my identity and also the strength to pull through those not always so easy times as a young teenager. Luckily, I was always obsessed with music, I had a lot of ideas for starting a band even before I hit puberty! When I finally saved up enough money to buy my first guitar at the age of thirteen, I started creating my own songs immediately and started my first band soon thereafter. I haven't stopped since. Music has been with me every step of the way through life and is still, to this day, my best friend and greatest passion. I'm sure a lot of people out there feel the same way. 'Reason To Believe' is a song that was born out of reminiscing about my own youth and also the stories from our fans around the world. This one’s for you... Always keep on fighting, my friends!" Released today (Friday, December 7) is a strictly limited, hand-numbered seven-inch single and a digital single for "Reason To Believe" through Century Media Records. Both formats, physical and digital, feature the cover song "Shout" (TEARS FOR FEARS) as a B-side. The seven-inch single is available in the following vinyl colors: * Black vinyl (limited to 300 copies) * Clear vinyl (limited to 100 copies, only available at CMDistro EU) * White vinyl (limited to 200 copies) * Silver vinyl (limited to 200 copies, only available at Nuclear Blast) * Red vinyl (limited to 200 copies, only available at EMP) On January 18, 2019, ARCH ENEMY will release a compilation, "Covered In Blood", of all cover songs the band has recorded throughout its career. This past summer, Amott spoke to Hayley Leggs about the band's decision to record a near-ballad, "Reason To Believe" — complete with clean vocals — for its most recent studio album, 2017's "Will To Power". "I wrote the music for that song with my brother [former ARCH ENEMY guitarist Christopher Amott], and it was obviously a ballad, and we thought, 'Well, if we use it for ARCH ENEMY, it's gonna be weird to just growl and scream on that music,'" he said. "So I talked to [ARCH ENEMY frontwoman] Alissa [White-Gluz] about it, and we came up with the arrangement and everything. "But it's actually gone down very well with the fans," he continued. "And it's always been my ambition anyway… I've never been a diehard, 'It's gotta be all extreme or nothing.' A lot of my favorite music… I grew up with thrash and death metal, but also I'm a big fan of SCORPIONS and JUDAS PRIEST. All those great bands — SCORPIONS, JUDAS PRIEST, MANOWAR, BLACK SABBATH — they've all got ballads as well. So I think this makes us more of a complete metal band in a way." According to Michael, White-Gluz's addition to ARCH ENEMY following the 2014 departure of Angela Gossow has "opened up a few doors for me as a songwriter, because she's got more things she can do with her voice. So now we're gonna explore that a bit," he said. In a 2017 interview with Revolver, Alissa said that some ARCH ENEMY fans were "really surprised" to hear her sing "different ways. But I've been doing that since high school and in my other bands, [such as THE AGONIST], so that's nothing new to me," she explained. "In the ARCH ENEMY world, it seems like there were only a few people who knew that. When I posted the video I did with KAMELOT for 'Liar, Liar', a lot of people were, like, 'Um, what is going on?' And I was like, 'Wait, you don't know about this? [Laughs] From that point on, a lot of people were like, 'Wow, we want to hear clean singing in ARCH ENEMY, too. And actually, Michael had been dying to write sort of like an extreme-metal ballad. So it was perfect."

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